Paid media is the practice of buying targeted advertising — search, social, display, programmatic, and out-of-home — to reach new audiences faster than organic efforts alone. Small tech companies often need to reach very specific, niche buyers quickly; small businesses often need to stop overspending on broad campaigns that don't convert. Turnaround builds data-driven paid media plans matched to your actual sales cycle, from initial brand awareness through bottom-of-funnel conversion, and manages execution and optimization so your budget goes further. As your outsourced paid media team, we handle platform strategy, creative, targeting, and ongoing optimization — with full transparency into what's spent and what it's returning.
Services Include:
Paid Media Strategy & Channel Planning
Google & Microsoft Ads (Search and Display)
Paid Social Advertising
Programmatic & Native Advertising
Retargeting & Remarketing Campaigns
Influencer Marketing
Out-of-Home (OOH) & Digital Out-of-Home (DOOH)
FAQs
Q: How much should a small business budget for paid media? A: There's no universal number — it depends on your sales cycle, average deal size, and goals. We typically start with a smaller, tightly targeted test budget and scale what's proven to work rather than committing to a large spend upfront. Native advertising campaigns in niche tech publications begin at $5k month (publication fees) plus strategy & design fees.
Q: What's the difference between paid media and PPC? A: PPC (pay-per-click) is one type of paid media, usually referring to search ads. Paid media is the broader category that also includes paid social, display, programmatic, and OOH advertising.
Q: How quickly can paid media generate leads? A: Paid search and social campaigns can generate traffic and leads within days of launch, though optimizing for cost-efficient, quality leads typically takes several weeks of data and refinement.
Q: Do you manage paid media campaigns for businesses outside Northern Virginia? A: Yes. We manage paid media for clients throughout Northern Virginia, the DC Metro area, andnationally.
KimDirector of Marketing
“We had tried to implement paid media before, but all we did was spend a ton of money with no ROI. Thank you SO MUCH for designing a phased brand awareness -> demand generation plan that actually brought us some amazing leads for less money than we spent on our own.”
ChrisVP of Revenue
“There are just so many publications out there it's hard to know where to start, and they all seem really eager to lock us in to huge campaigns. Turnaround helped us identify a some smaller, very targeted pubs that were laser focused on our audience with much quicker deployment timelines.”
