You're not selling a product. You're selling a feeling. Let's define it.
What's in a brand?
Branding is the strategic work of defining who your company is — your name, logo, voice, positioning, and the promise you make to customers — so every touchpoint tells one consistent story. Small tech companies often need branding that makes a complex product feel approachable and credible; small businesses often need a brand that finally matches the quality of the work they actually do. Turnaround builds brand identities from the ground up or refreshes existing ones that no longer fit, working closely with your team to define mission, voice, and visual identity before a single logo sketch happens. As your outsourced branding partner, we deliver a cohesive brand system — not just a logo — built to hold up across your website, sales materials, and every future campaign.
Services include:
Brand Strategy & Positioning
Logo Design & Visual Identity
Naming & Taglines
Mission, Vision & Purpose Development
Brand Voice & Messaging Guidelines
Style Guides & Brand Books
Rebrands & Brand Refreshes
FAQs
Q: How is branding different from marketing? A: Branding defines who you are and what you stand for — your identity, voice, and positioning. Marketing is how you communicate that identity to the market through campaigns, content, and advertising. Branding comes first; marketing builds on it.
Q: How do I know if my small business needs a rebrand or just a refresh? A: A refresh (updated logo, colors, messaging) makes sense when your core identity still fits but looks dated. A full rebrand is worth considering when your positioning, audience, or offering has fundamentally changed since you last defined your brand.
Q: What's included in a typical branding project? A: Most branding engagements include strategy and positioning work, logo and visual identity design, messaging and voice guidelines, and a style guide your team can use consistently going forward.
Q: Does Turnaround handle branding for startups as well as established companies? A: Yes — we work with both early-stage tech companies building their first brand identity and established small businesses refreshing a brand that's grown past its original look. Located in Hillsboro, VA at the western edge of the Washington, D.C. metropolitan area, we serve companies from across the country.
TonyPresident & CEO
“Our logo redesign was incredibly complex due to the large number of stakeholders we had, and the large number of constituents we serve. Turnaround seamlessly navigated several focus groups and ideation sessions, while continuing to push the creative boundaries. When we learned that our logo had won a MarCom award, we were thrilled.”
KellieExecutive Director
“Turnaround created not just one but two new logos for us, one for our overarching non profit entity, and another for our globally recognized open-source software. The first time people saw the new logo was at our annual conference in Amsterdam, and the response was incredible.”
